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CDR Policy & Perceptions with Sebastian Manhart │ What goes up must come down, Episode 1
Introduction
Examining Europe’s role in scaling carbon dioxide removal (CDR), this episode focuses on its long-term regulatory frameworks, geographical advantages, and market dynamics. We explore the challenges CDR faces— from political opposition to compliance market integration— and the importance of high-quality standards in building a sustainable carbon removal ecosystem.
TL;DR
- The importance of Europe’s long-term planning and regulatory frameworks in CDR.
- Geographical advantages in Europe for implementing carbon removal technologies.
- Challenges faced by CDR initiatives, including political opposition and market structures.
- The potential benefits of integrating CDR into compliance markets.
- The necessity for high-quality standards in carbon removal technologies.
- Understanding the opposition to CDR from certain political and environmental groups.
Europe's Position in CDR Development
Europe is uniquely positioned to lead in the field of carbon dioxide removal. As Sebastian emphasises in the podcast, Europe has consistently prioritised long-term planning and predictability. This foundational regulation is crucial as we work towards scaling CDR technologies. While some areas of the U.S. may be moving faster, Europe’s methodical approach allows for a more stable development environment. One of Europe’s significant strengths lies in its existing industries and resources. For instance, the agricultural sector in Europe has established systems that can effectively utilise resources for carbon capture. Moreover, Europe boasts geological storage capabilities across interconnected markets, allowing for more efficient carbon storage solutions.
Challenges in CDR Implementation
Despite these strengths, challenges remain. Concerns persist about the feasibility of transporting across borders and the high costs of renewable energy in some regions, which complicate the scaling of CDR technologies across Europe. Moreover, some political factions, particularly those on the left, have expressed skepticism about CDR, viewing it as a potential excuse for delaying necessary reductions in emissions. As noted in the conversation, “There’s a weird sort of dichotomy around CDR.” This sentiment highlights the need for a unified understanding of CDR’s role alongside emission reductions.
Integrating CDR into Compliance Markets
Compliance markets present a vital opportunity for scaling CDR technologies. As noted in the discussion, much of the carbon removal activity occurs in the voluntary carbon market, which is growing while has inherent limitations in its capacity to drive substantial reductions. The European Emission Trading System (ETS), for example, was valued at €900 billion last year, showcasing the potential scale of compliance markets compared to voluntary ones.
“The voluntary carbon market can only get us to a couple of megatons, but compliance markets can achieve gigatonnes.”
- Sebastian Manhart, Senior Policy Adviser at Carbonfuture
However, there are concerns about the quality and permanence of carbon removal methods being integrated into these markets. The discussion offers insights from multiple perspectives. Sebastian emphasises the importance of establishing stringent and high-quality criteria to determine what qualifies as acceptable carbon removal, ensuring that only the most effective technologies gain access to these markets.
Similarly, Simon notes that many carbon dioxide removal technologies are still in their early stages—comparable to where wind and solar power were in the 1980s and 1990s. He also highlights the support of government policies and setting appropriate standards are crucial for the development of these technologies.
“We have to avoid picking winners, and that is rarely a good idea when you try to design something like this…ensuring we don’t set the bar the wrong way because we shouldn’t set it too high and exclude methodologies in one way but we also shouldn’t be too lenient.”
- Simon Bager, CIO of Klimate
Addressing Opposition to CDR
One of the more contentious topics was the political opposition to CDR, particularly from environmental groups that have traditionally championed emissions reductions. Both Sebastian and Simon recount their experiences with this opposition. Although CDR attracts significant attention, which prompts some to argue that too much investment is being directed towards it, they point out that there is a gap between “actually getting funding” and “getting potentially attention”.
To address concerns, Simon mentions that effective solutions underpinned by robust data is the key to help stakeholders understand that CDR works in tandem with emissions reductions instead of ignoring the climate crisis. Meanwhile, Sebastian stresses the importance of targeting the right audience. He has found that his efforts are more productively spent when focused on converting neutral individuals to supporters rather than trying to shift the opinions of those who are firmly opposed.
Looking Forward
The conversation highlighted the complexity and urgency of integrating carbon removal into Europe's climate strategy. Despite these challenges, both speakers remain optimistic about the future of CDR.
In conclusion, the journey towards effective carbon dioxide removal in Europe is filled with challenges and opportunities. By focusing on collaboration, quality standards, and clear communication, Europe can position itself as a leader in the global effort to combat climate change through innovative CDR strategies.

Benchmarking with the best
Science-led and data driven
As a science-led organisation, understanding every project we work with inside-out and reflecting industry best practice is key. Our proprietary framework incorporates over 301 data points, covering a comprehensive range of each project’s potential benefits and risks, providing confidence for investment. This level of scrutiny ensures that we provide our clients with access to the highest-quality projects that align with scientific best practices and the latest regulatory standards.
The voluntary carbon market and related climate-policy landscape are moving quickly, and at Klimate we’re playing a pivotal role in moving the sector forward. We have always prioritised integrity and surpassing industry norms, which is why we have only ever invested in removals and why we refine and improve our due diligence assessment every year. The thorough analysis of over 300 parameters and data-points allows us to quantitatively measure and verify the important, physical results of genuine carbon removal.
Why Do We Compare Our Due Diligence to Others?
We’re a small team working towards a big impact. Beyond our deep sector expertise, we’re committed to continuously raising the bar. To do so, we integrate external insights for higher accountability.
Comparing our due diligence against industry standards and top buyers is crucial for several reasons:
- Identifying Excellence – We pinpoint areas where we go above and beyond, such as our extensive data points, or strong environmental and social co-benefits assessment.
- Ensuring Alignment – We verify that the data we gather reflects industry expectations and the requirements of CDR certifications and validation bodies.
- Keeping Up with Best Practices – Regular benchmarking ensures we identify upcoming legislative requirements and expectations in an evolving market with changing policy requirements.
- Testing Our Assumptions – We critically assess our approach against industry-wide standards to identify areas for improvement rather than simply confirming our existing beliefs.
- Driving Continuous Improvement – A mindset of critical thinking ensures we constantly refine our processes.
We consider each of these crucial areas to be a benefit on its own providing learnings that help us get better.
Looking outside: Who We Compare Against and Why
We benchmark our due diligence framework against industry bodies, top buyers, competitors, and consultancies to ensure our assessments remain best-in-class. Key comparisons include:
- Industry standard setters (e.g. ICVCM) to align with leading certification bodies and standard setters that maintain high standards of transparency and quality, and establish method specific expectations.
- Top buyers such as Microsoft, which has one of the most transparent and rigorous CDR purchasing criteria. As a major player in both historic activities and purchase volume, their assessment provides reassurance especially if we may purchase from similar projects.
- Competitors and specialist consultancies to evaluate how our methodology stacks up against emerging research or standards, and where we exceed industry norms.
We conduct these comparisons regularly and methodologically, similar to how we review our own due diligence to improve upon its strengths and address weaknesses. First, we review and extract key metrics and data points from industry-leading frameworks like those above. This often takes the shape of reviewing others’ best practices, policies on quality, or summing high-level data that is publicised. Then, we directly compare our parameters to see how our assessment aligns—and often exceeds—competitor and buyer expectations.
Case Study: Microsoft’s Due Diligence Framework
Microsoft is the largest purchaser of CDR to date and one of the few buyers to have published a detailed CDR criteria framework. Being both a first mover in the space and outpacing others carbon removal investment by a ratio of 8:1, Microsoft has been essential to scaling and developing the high quality removal market we see today.
To champion this leadership and transparency, Microsoft has published their learnings along the way, including their 2024 ‘Criteria for High-Quality Carbon Dioxide Removal’. This provided an opportunity for Klimate to analyse our updated 2024 due diligence against this, comparing their Essential Principles to ensure our framework meets or exceeds their assessment process. As seen in the image below, our team quantified the number of data points covering each principle, to test our assumptions and determine if we had sufficiently matched, if not exceeded, the area.

A few key comparisons:
- Climate Impact – We assess the durability and permanence of carbon removal, risks of leakage, and additionality, all of which align with Microsoft’s principles.
- Project Integrity – Our framework ensures projects adhere to stringent verification standards, in line with Microsoft’s requirements.
- Sustainability & Co-Benefits – Our strong environmental and social impact assessment aligns with Microsoft’s emphasis on responsible and beneficial project outcomes.
By benchmarking against Microsoft’s methodology, we validate that our due diligence framework is among the most robust in the industry, ensuring that our buyers can trust the credibility and integrity of our carbon removal projects.
Looking forwards
Carbon removal is essential for achieving net-zero goals, but its effectiveness relies on integrity and trust. At Klimate, we are committed to refining our due diligence framework by integrating the latest industry insights, policy developments, and scientific advancements. By consistently benchmarking against the best, we ensure that our clients receive the most rigorous, transparent, and high-quality carbon removal solutions available.
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Wrapping up 2024
In their own words, those around us shared in a fun and oh so relatable way exactly why we do what we do. Their responses and fresh perspectives remind us of the meaningful impact we’ve delivered through carbon removal this year.
This is possible thanks to our clients, great group of partners and carbon removal suppliers, but also the support of those closest to us.
As the year comes to a close, we wish you moments to reflect on your own impact and celebrate your achievements. We hope you’re able to do the same.
Happy holidays from all of us at Klimate!

Net zero strategy – what is it, and what does it include?
What is net zero?
The term ‘net zero’ refers to a state where the amount of greenhouse gasses (GHGs) emitted into the atmosphere is balanced by the amount removed from it.
Achieving net zero emissions typically involves:
- Reducing emissions: This is done by adopting cleaner technologies, using renewable energy sources, and improving energy efficiency across sectors like industry, transportation, and agriculture.
- Carbon removal and offsetting: For emissions that cannot be eliminated, techniques like biochar production or carbon capture and sequestration are used to remove carbon from the atmosphere. Some entities balance out their own emissions by purchasing carbon credits to fund projects that reduce or remove emissions elsewhere.
Net zero is also a target countries, cities, and corporations often set – typically aiming for around or before 2050 – in alignment with the Paris Agreement. The global goals of the agreement include limiting global warming to 1.5°C above pre-industrial levels.
Companies and any private target setters use net zero standard setting organisations like the Science Based Targets initiative (SBTi) and the Oxford Net Zero Principles to ensure the targets they set are good, timely, and achievable.
On the topic of net zero, it should be noted that the terms ‘net zero’ and ‘carbon neutral’ are often mistakenly used interchangeably. ‘Carbon neutral’ refers to when a company offsets the same amount of carbon emissions as they are responsible for. To be classified as a net zero company, however, a company must offset all of their carbon emissions – enough to no longer emit any GHGs at all.
Read more: ‘Carbon neutral vs net zero – what is the difference?’
What is a net zero strategy?
A net zero strategy is a comprehensive plan that an organisation, country, or entity develops to reduce its GHG emissions to as close to zero as possible and balance out the remainder of their emissions through carbon removal.
The overarching goal of a net zero strategy is to effectively contribute no additional emissions to the global atmosphere.
A net zero strategy typically includes the following eight key elements:
1. Emission reduction targets
A net zero strategy begins with setting specific, science-based targets for reducing emissions across the entire value chain (Scope 1, 2, and 3 emissions).
These targets are aligned with global climate goals, typically include both near-term (e.g. 2030) and long-term (e.g. 2050) goals, and often follow guidance from organisations like the Science Based Targets initiative (SBTi), which we will revisit later.
2. Emission reduction across operations
Net zero strategies focus heavily on reducing emissions from direct operations (Scope 1) and purchased energy (Scope 2). They also address indirect emissions (Scope 3) from the company’s supply chain. Indirect emissions often account for the majority of a company’s carbon footprint, making them crucial to reduce.
A core example of emission reduction is switching from fossil fuels to renewable energy – e.g. solar, wind, or hydropower, or EV adoption. Transitioning to non-fossil energy allows companies to reduce their dependence on carbon-intensive power and minimise emissions from energy use.
Read more: ‘What are Scope 1, 2, and 3 emissions?’
3. Carbon removal and offsetting
The primary goal of a net zero strategy is to reduce emissions as much as possible. However, every organisation has some degree of unavoidable emissions.
To counter these, companies use carbon removal techniques to remove carbon dioxide from the atmosphere. Companies also use carbon offsetting to fund projects that sequester emissions, enabling them to balance out their remaining emissions.
4. Stakeholder engagement and supply chain collaboration
To ensure the effectiveness of a net zero strategy, it is important to engage with a wide range of stakeholders, including suppliers, customers, and governments. Companies often work with suppliers to decarbonise their supply chains. They may also encourage customers to adopt more sustainable practices or use products designed to reduce carbon footprints.
Industry partnerships and other collaborative efforts can also help accelerate progress towards net zero goals.
5. Reporting, monitoring, and accountability
A net zero strategy should always include clear mechanisms for tracking and measuring progress – e.g. regular emissions reporting and audits. This enables companies to compare with previous results and take action to improve their reductions over time.
Many companies use third-party verification to ensure that their emission reductions are accurate and in line with their targets.
6. Social and economic considerations
In addition to environmental goals, net zero strategies often take into account the social and economic impacts of transitioning to low-carbon operations.
This can include protecting jobs, supporting workers in affected industries and ensuring that the transition is just and equitable.
Net zero strategies and the Science Based Targets initiative (SBTi)
Above, we mentioned the Science Based Targets initiative (SBTi). Net zero targets are often informed by guidance from organisations like the SBTi or the Oxford Offsetting Principles: global efforts that provide companies and organisations with a clear pathway to reduce their GHG emissions in line with climate science.
The aim of the SBTi is to help companies and organisations set targets consistent with limiting global temperature rise to well below 2°C above pre-industrial levels, with efforts to limit it to 1.5°C, as outlined in the Paris Agreement.
The SBTi plays a crucial role in relation to net zero strategies. It offers a framework for companies and organisations to set science-based targets that align with achieving net zero by 2050.
The SBTi informs companies on net zero through:
- Net zero standard: The SBTi developed the world’s first corporate net zero standard to ensure companies commit to reducing emissions at the necessary pace and scale to limit global warming to 1.5°C.
- Deep emission reductions: Focusing on making deep cuts in emissions across the entire value chain, the SBTi ensures that the majority of emissions are eliminated before relying on carbon removal or offsets for residual emissions.
- Clear target setting: Companies aligned with the SBTi’s net zero standard must set both near-term (2030) targets to drive immediate action and long-term targets (2050) to map out the pathway to net zero.
- Credibility and accountability: By aligning with the SBTi, companies are held accountable for making real, science-backed progress. This helps prevent greenwashing and keep net zero strategies transparent, measurable, and verifiable.
- Alignment with national and global goals: Countries set their own net zero targets. The SBTi helps companies align their corporate net zero ambitions with broader national and global climate goals.
- Industry-specific pathways: By providing sector-specific guidance, the SBTi enables companies across sectors to develop net zero strategies that are realistic and achievable for their specific context.
In short, the SBTi is a helpful way for companies and organisations to create credible, science-based net zero strategies. It ensures net zero targets are not only ambitious, but also achievable and aligned with the latest climate science.
Ensuring a net zero future
Alongside guidance from organisations like the Science Based Targets initiative (SBTi), net zero strategies are vital in addressing and preventing the worst impacts of climate change and creating a more sustainable, resilient, and low-carbon economy.
When it comes to achieving net zero, reducing your emissions is an important and necessary step in the right direction. However, there is growing consensus that reduction is no longer enough to stay within the goals set forward in The Paris Agreement.
To truly reach net zero, companies must offset any remaining greenhouse gas emissions through effective carbon removal. Although this can be challenging, understanding and accessing reliable carbon removal options is key to meeting these climate commitments.
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Avoidance vs removal: what's the difference?
Understanding carbon offsets
When discussing carbon offsets, it’s essential to distinguish between two primary categories: carbon avoidance and carbon removal.
Carbon avoidance projects aim to reduce future emissions. Examples include protecting forests from deforestation, developing renewable energy sources like wind or solar, and introducing energy-efficient technologies such as clean cookstoves. These initiatives are beneficial, but they don’t actually remove existing greenhouse gases (GHGs) from the atmosphere; they only prevent additional emissions from occurring. As a result, the net emissions remain the same, and no negative emissions are generated.
Carbon removal methods, on the other hand, actively extract GHGs from the atmosphere, resulting in negative emissions. This can include technologies like Direct Air Capture (DAC) or nature-based solutions like reforestation.

Key Differences between avoidance and removal:
- Carbon Avoidance prevents future emissions, while Carbon Removal extracts existing CO₂ from the atmosphere.
- Carbon avoidance helps slow down the accumulation of CO₂, whereas carbon removal actively reduces the total atmospheric concentration of CO₂.
- Both are crucial for addressing climate change, but removal is particularly important for long-term goals like reaching net zero and reversing global warming.
The critical advantage of removal methods is that they address existing emissions, making them more effective for companies aiming to achieve Net Zero. This is the the only pathway to stall warming, as they tackle previous and current emissions that are already warming the climate.
On the other hand, recent news has highlighted issues with avoidance-based credits for lacking quality, integrity, and additionality. This clouds the overall integrity of these types of programs due to inability to measure baselines and prove their additionality. With these issues in mind, companies that hope to avoid future risk and remain ahead of the curve must invest solely in removals.
Taxonomy of carbon credits.
The difference between the majority of carbon credits is whether they remove or avoid carbon. However, carbon removal credits actually differ in many different ways. The variations in method, storage location and type, and climate all affect the way and length of time carbon is stored, or their risk of re-releasing that carbon back to the atmosphere.
Short-term vs. long-term carbon removal
Removals can be further categorised based on their permanence—whether the removed CO₂ is stored for the short term or the long term. Long-term removal methods, which often have a permanence of hundreds to thousands of years, are essential for tackling the long-lasting impact of existing emissions. These methods are more aligned with emerging regulations and the Science Based Targets initiative (SBTi), which increasingly require the use of long-term removals to substantiate Net Zero claims.

Why shift towards permanent carbon removal solutions?
The Oxford Offsetting Principles emphasise the need to transition gradually but steadily towards permanent carbon removal solutions.
“An immediate transition to 100% carbon removals is not necessary, nor is it currently feasible, but organisations must commit to gradually increase the percentage of carbon removal offsets they procure with a view to exclusively sourcing [permanent] carbon removals by mid-century.”- Oxford Offsetting Principles
This transition involves two key shifts:
- From avoidance to removal: Avoidance methods, while useful, do not contribute to negative emissions and are becoming less favoured as regulations tighten. As we move forward, the focus should increasingly be on removal strategies that directly counterbalance emissions.
- From short-term to long-term removal: Long-term solutions provide a more reliable and permanent solution to GHGs, ensuring that emissions are not only offset but effectively neutralised for the foreseeable future.
Challenges and the path forward
Transitioning from avoidance to removal, and from short-term to long-term removal, is challenging and cannot happen overnight. The carbon market must rapidly scale up removal technologies to meet the growing demand for permanent solutions. At the same time, companies must be proactive in aligning their carbon offset strategies with upcoming regulations, which are not expected to allow the use of avoidance credits for Net Zero claims.
The key takeaway is that while avoidance projects have played a role in reducing potential future emissions, they do not address the urgent need to remove existing GHGs from the atmosphere. For a credible path to Net Zero, the focus must shift towards removal methods, particularly those that offer long-term permanence. This approach will ensure that companies not only meet regulatory requirements but also contribute meaningfully to the fight against climate change.
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Raising the bar: Klimate's updated due diligence
Staying ahead of the curve.
The newest version of Klimate’s Due Diligence expands on the previous iterations primarily by allowing us to gather more and better quality information. As we push for greater transparency and higher quality of data, this led us to ask more tailored and specific questions, for example, to individual methods.
Carbon removal is a rapidly changing market. Not just in regulatory terms, but the space as a whole, with new technology, certifications, and actors forming all the time. Best practices evolve to reflect new challenges, as shown by the revision of the Oxford Offsetting Principles, which highlights the need for ongoing strategy reviews (notably in Principle 1). We meet these expectations through continual reassessment and realignment to stay ahead of any challenges that may rise out of gaps in the market, thereby creating the market of the future.
Quality over quantity.
We’ve always worked to have the most stringent analysis and put a lot of effort into leading the market in that way. By releasing this new DD, we are adding on to, rather than discounting, it. Our core DD process remains the same and builds on previous strengths:
- Setting a high bar. It contains compulsory questions and minimum standards. These have been increased, for example requiring internal governance, setting higher expectations for projects to rise to.
- Finding the right projects for our clients. We pride ourselves on having the best projects rather than prioritising quantity. This process of data collections allows us to know the projects well, and better match projects with clients wants and needs.
- Strong market position. We develop relationships throughout the process. Not only can we get better insight on the actual impact taking place, we curate important relationships with key players in the market, setting us up for better access.
What happens to the scores of already approved projects?
Through raising the bar and setting higher standards for our projects, we understand that this may result in lower scores. We see this as a good thing, as in this changing legislative arena, we need to not just keep up to date, but remain ahead of the curve. In doing so, we mitigate risk of investment for our clients and ensure impact for their investment.
As the market continues to remain under scrutiny, we’re taking an offensive approach to better assess risk. We want to make sure that we work with suppliers that have suitably identified risks and put mitigation measured in place. Part of this is asking better questions, seeking specific data points based on specific methodologies and their related challenges. We recognise that no method is perfect and we’re in a nascent space, which is why we take the initiative to evolve ahead of the curve.
Tracking key changes in our analysis.
To ensure that our due diligence process remains thorough and aligned with certification and legislation, we have updated our assessment on an annual basis. The team started by carrying out a review of the requirements within market standards (such as ICVCM), and certification bodies, as well as the data gathered within our competitors due diligence processes. This allowed us to conduct a gap analysis and ensure that our updated DD remains ahead of market expectations or at least equivalent to best practices.

The graph above highlights how the number of data points we collect has increased each year, allowing us to gather more detailed information on projects across the 4 parameters we assess.
Launching this version of the due diligence involved the most extensive review we’ve done to date. Some of the changes we’ve implemented are:
- Method specific questions
- Significant increase in questions within Integrity category
- Increased questions on biodiversity, climate adaptation, welfare and land use
- Improved scoring process and approach to question weighting
- Guidance for suppliers, to improve the efficiency of completing the assessment
These are just a few of the key measures we have put in place to raise the bar through our analysis.
While we are are still hard at work updating scores across all thirty-some projects, we thought now was the right time to let our community know about these changes.
How we get to gigatonne capacity
Scaling the carbon removal market to gigatonne capacity requires data transparency and trustworthy infrastructure. We pride ourselves on going above and beyond the expectations of integrity and quality in the market, and our due diligence is a key way to accomplish this. As this market develops, continual improvement is necessary to keep pushing for more. Continually raising the bar for carbon removal solutions is the only way we can achieve our common climate goals and solve the massive physical problem of the climate crisis at scale.
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Net zero vs. carbon neutral: what's the difference?
What is the difference between carbon neutral and net zero?
Intuitively, it might seem like the terms ‘net zero’ and ‘carbon neutral’ mean the same thing. They are often (mistakenly) used interchangeably, when in reality they refer to different concepts.
Both net zero and carbon neutrality refer to a state where carbon emissions have been neutralised, and rely on the use of high-quality to varying degrees.
However, it is important to note that carbon neutrality does not put any limits on GHG emission outputs and requires a far higher capacity for offsetting, whereas net zero typically refers to more rigorous emissions reduction efforts, with the aim of achieving a future where few residual emissions exist. But, both rely on solid efforts to measure, understand, and take action on organisational GHG emissions.
What does it mean?
- Net zero: Net zero refers to reducing all GHG emissions as much as possible – up to 90% – and tackling the remaining emissions with durable carbon removal.
- Carbon neutral: Achieving carbon neutrality involves offsetting GHG emissions, focusing mainly on carbon dioxide emissions. More achievable in the short-term compared to net zero.
What kinds of emissions does it cover?
- Net zero: Involves eliminating then offsetting all GHG emissions, including Scopes 1, 2, and 3 (the entire value chain).
- Carbon neutral: Focuses on compensating for CO2 emissions through reduction or removal initiatives, typically covering Scopes 1 and 2 emissions.
How does it work?
- Net zero: Requires a fundamental reduction in emissions through changes in technology, energy efficiency, and processes across all sectors and actively removing carbon from the atmosphere using technologies such as carbon capture and storage, or enhancing natural processes like afforestation and reforestation.
- Carbon Neutral: Focuses on reducing carbon emissions and compensating for the remaining emissions through offsets.
What are the relevant standards and certifications?
- Net zero: Science Based Targets Initiative's Net Zero Standard, Oxford Offsetting Principles for Net Zero Aligned Offsetting
- Carbon neutral: PAS 2060
Carbon neutral vs net zero – which approach is better?
Net zero and carbon neutrality both have their strengths and weaknesses, and which approach is more appropriate depends on the circumstances of the individual case.
Below, we will take a closer look at the advantages and limitations of each approach.
Net zero: advantages and limitations
Advantages:
- Comprehensive approach: Net zero encompasses all GHG emissions – not just carbon dioxide emissions. This makes it a more holistic approach to climate change mitigation.
- Encourages innovation: Because it requires significant changes and innovations in technology, business practices, and lifestyle, net zero is a driving force for long-term sustainability.
- Aligns with climate goals: Net zero aligns closely with global climate goals – e.g. the Paris Agreement, which aims to limit global warming to well below 2°C.
Limitations:
- Complexity and cost: Due to the need for systemic changes and potentially new technologies, achieving net zero is more complex and potentially more expensive than achieving carbon neutrality.
- Longer time frame: Net zero often requires a longer timeline to achieve, as it involves significant reductions in emissions across all operations.
Carbon neutrality: advantages and limitations
Advantages:
- Feasibility: Carbon neutrality is often easier to achieve in the short term because it allows for offsetting emissions rather than requiring immediate and deep cuts in emissions.
- Flexibility: Carbon neutrality provides flexibility for organisations that are unable to make drastic changes to their processes immediately.
Limitations:
- Lacks guidance for reductions: Carbon neutrality does not give parameters for deep emission cuts. Thus, companies may rely heavily on low-quality offsets, which can sometimes be seen as a way to ‘buy’ environmental responsibility without making significant internal changes.
- Potential for greenwashing: Due to its lack of a robust methodology, companies may be accused of greenwashing for relying on the cheapest, fastest way to neutrality without ‘doing the work.’
Which approach is better?
As mentioned above, the choice between net zero and carbon neutrality depends on the specific circumstances and objectives of the entity considering them.
Net Zero:
Net zero is the preferred long-term commitment to sustainability that aligns with global climate targets, emphasising transparency and scientifically backed methodologies. It is best suited for organisations with the resources and capability to invest in innovative technologies and processes. Achieving net zero often carries a stronger public commitment, reflecting leadership in sustainability and enhancing brand reputation.
Carbon Neutral:
Carbon neutrality is a practical starting point for organisations, offering immediate, short-term reductions and valuable experience as long as genuine efforts are made. It is particularly suited for smaller entities or those with limited resources. While carbon neutrality still demonstrates responsibility and can positively impact public perception, it is increasingly seen as a stepping stone rather than a final goal.
However, carbon neutrality has fallen out of use as a claim due to anti-greenwashing regulations in the Nordics and EU. These policies such as the Green Claims Directive point to the weaknesses of carbon neutrality, including having no requirement for deep emission cuts or potentially incentivising the cheapest, quickest way to neutrality. This undermines integrity in offsetting and makes it more confusing for consumers to know what is a green product. Yet, aiming for neutrality is a great way to get started, gain experience alongside genuine efforts and pushes for transparency.
Why is reaching net zero so important?
Reaching net zero is crucial for several reasons. If global emissions continue unabated at current rates, we are set to exceed 2°C of global warming, with severe consequences for society and the environment.
The primary goal of reaching net zero is to limit global warming to well below 2°C, with efforts to limit the increase to 1.5°C. Achieving this goal is essential to prevent the most severe impacts of climate change, such as extreme weather events, rising sea levels, and loss of biodiversity.
Tackling this crisis requires a multi-pronged approach, beginning with emissions reductions across Scopes 1, 2, and 3 where relevant, followed by carbon removal via thoroughly vetted credits.
Carbon removal: A vital step on the road to net zero
Carbon removal technologies play a crucial role in achieving net zero emissions by actively removing carbon dioxide from the atmosphere. From afforestation to direct air capture, these technologies offer diverse pathways to sequester carbon and offset emissions.
Among other things, carbon removal:
- Addresses residual emissions by capturing and storing an equivalent amount of carbon dioxide from the atmosphere
- Compensates for historical emissions that have accumulated over time
- Enhances natural carbon sinks through practices like reforestation, afforestation, and improved land management
- Bridges the transition to low-carbon economies by allowing time to develop and implement more sustainable technologies and practices
And much, much more.
Net zero targets have the potential to increase global carbon removal capacity, alongside reduction efforts. Multiple frameworks and certifications exist to guide and validate companies’ net zero claims. However, it’s crucial that companies do not overlook the need for high-integrity carbon removals alongside emission reduction.

What is a life-cycle assessment (LCA)?
What is a life-cycle assessment?
A life-cycle assessment (LCA) – sometimes called a cradle-to-grave analysis – is a systematic review of all the environmental impacts associated with a product throughout its lifespan.
From raw material extraction through production, use, and disposal, an LCA covers every stage of a product’s life. This assessment helps to understand the overall environmental footprint and identify opportunities for improvement.
Some of the benefits of an LCA are:
- Improved environmental awareness
- Better decision making, driven by informed product design, policy making, and strategy development
- Optimised sustainability efforts
- Compliance with environmental regulations and standards
Knowing more about your environmental impact can benefit your company across the board. This is particularly the case for departments that are able to take immediate action based on an LCA, including marketing and sales, product development, supply chain management, and executive management.
Cradle-to-grave: the 5 stages of a product life cycle
There are five stages of a product life cycle in LCA:
- Raw material extraction
- Manufacturing and processing of raw materials
- Distribution and transportation of products
- Use and maintenance of products by consumers
- End-of-life (disposal or recycling of the product or its components)
The 4 phases of a life-cycle assessment
As defined in the ISO standard 14044, a life-cycle assessment consists of four key phases:
1. Definition of goal and scope
The first phase of an LCA is about defining the purpose of the study and its boundaries – in other words, what you want to analyse and how deep you want to go with your analysis.
This involves answering the following questions:
- What are you assessing? Define your functional unit (e.g. 1 kg of product) to standardise comparisons.
- What is the purpose of the assessment? Are you looking to design greener products, do you want to have environmental information available, or is it about following regulations?
- How extensive will your assessment be? Decide how much primary data you want to collect, and from which point on you will use secondary data.
- Which guidelines and methods will you follow? For example, if you are looking to obtain certain environmental labels, you may need to follow industry-specific LCA standards.
2. Inventory analysis
Phase two, the inventory analysis, is the data collection phase of the life-cycle assessment. This phase involves quantifying the environmental inputs (raw materials, energy) and outputs (emissions, waste) of your product.
For each stage of the product’s life cycle, data must be collected on:
- Raw materials
- Energy
- Water
- Emissions to air, water, or land
3. Impact assessment
Phase three involves evaluating potential environmental impacts using data from phase two. An impact assessment, or life-cycle impact assessment (LCIA), typically includes:
- Selection of Impact Categories: Identify relevant environmental issues like global warming, ozone depletion, acidification, eutrophication, human toxicity, and eco-toxicity.
- Classification: Assign LCI data (inputs and outputs) to the selected categories, e.g., CO2 emissions to global warming and NOₓ emissions to acidification.
- Characterisation: Quantify contributions to each category, converting different emissions into a common unit, like CO2 equivalents for global warming.
- Evaluation and Interpretation: Analyse results to identify significant impacts and prioritise improvements, considering assessment limitations and reliability.
4. Interpretation
In the final phase of an LCA, results must be interpreted to ensure they're clear and actionable. This process involves reviewing findings, making sure data is complete and consistent, and drawing meaningful conclusions. While you can interpret results as you go, the most reliable insights come from thoroughly analysed data.
Reaching Net Zero: beyond emission reduction
A life-cycle assessment offers a detailed view of a product’s environmental impact, guiding companies in making informed decisions to reduce these impacts. While reducing emissions is crucial for achieving net-zero goals, it's becoming clear that reduction alone may not suffice to meet the targets set by the Paris Agreement.
To truly reach net zero, companies must offset any remaining greenhouse gas emissions through effective carbon removal. Although this can be challenging, understanding and accessing reliable carbon removal options is key to meeting these climate commitments.

What is carbon accounting, and how does it work?
What is carbon accounting?
Carbon accounting is an important subcategory of greenhouse gas (GHG) accounting. Specifically focusing on measuring and tracking carbon dioxide emissions, carbon accounting allows companies to quantify their emissions, understand their environmental impact, and set goals for reducing their carbon footprint.
The most commonly used approach to calculate carbon emissions – and all GHG emissions – is the Greenhouse Gas Protocol, which classifies emissions into three categories known as ‘Scopes’:
- Scope 1: All emissions produced as a direct result of the company’s operations.
- Scope 2: Indirect emissions resulting from the generation of electricity, heating, cool, etc. purchased and consumed by the company.
- Scope 3: Indirect emissions that occur in the company’s supply chain as a consequence of the company’s activities, but from sources that are not owned or controlled by the company.
The goal of carbon accounting is to quantify the total carbon emissions that a company is responsible for – including emissions that are not produced directly in the company’s daily operations. Accounting for Scope 3 emissions can be particularly challenging, as companies must rely on getting accurate data from their suppliers.
Read more: What are Scope 1, 2, and 3 emissions?
What is a carbon accountant?
A carbon accountant is a professional who specialises in measuring, tracking, and reporting a company’s carbon emissions. A carbon accountant typically has a background in environmental science, engineering, sustainability, or a related field.
In their work, carbon accountants support environmental sustainability efforts, strategic planning, and regulatory compliance. This makes them a crucial asset for companies looking to achieve net-zero emissions.
Find a carbon accounting partner here.
How does carbon accounting work?

Carbon accounting: two different approaches
Like GHG accounting, carbon accounting is done using two methods: the spend-based method and the activity-based method. As both methods have their advantages and disadvantages, the Greenhouse Protocol recommends a hybrid approach.
The spend-based method
The spend-based method uses emission factors that are expressed as emissions per unit of currency spent. The method takes the financial value of a given company purchase and multiplies it by the amount of carbon dioxide it emits. This approach is less accurate than the activity-based method, but also less time-consuming and easier to implement.
Advantages and disadvantages of this method include:
➕ Easy to implement if financial data is available
➕ Covers a wide range of activities with one set of financial data
➖ Less accurate due to the use of average emission factors rather than specific data
➖ Emission factors might not reflect the specific suppliers or products purchased by the organisation
The activity-based method
The activity-based method uses data to retrieve information on how many units of specific materials a company has purchased. The method accounts for all the steps in the process that may have created a carbon footprint, including material sourcing, production, marketing, and much more.
Advantages and disadvantages of this method include:
➕ Provides a more precise and accurate measurement of emissions for specific activities
➕ Enables companies to make targeted emission reduction strategies
➖ Requires more detailed data on activities and processes
➖ Can be complex and time consuming to implement, particularly for large companies with many different sources of emissions
Most companies follow the hybrid model, using all of the activity-based data possible and supplementing with spend-based methods to estimate the rest. This allows them to gain a more comprehensive understanding of emissions and simultaneously support more effective decision making.
Why is carbon accounting important?
By enabling companies to account for all emissions – including their indirect emissions – carbon accounting provides companies with a clearer understanding of their emission levels and a better foundation for setting realistic and achievable targets.

From carbon accounting to carbon removal
Carbon accounting is essential to the foundation of any corporate sustainability strategy. When it comes to achieving net zero, reducing your emissions is an important and necessary step in the right direction. However, there is growing consensus that reduction is no longer enough to stay within the goals set forward in the Paris Agreement. In order to stay on track for global climate targets, companies need to be neutralising their residual CO2 emissions with an equivalent amount of verified carbon removal.

How to avoid greenwashing in the green claims era
In 2023, there was notable progress in the fight against greenwashing—particularly in the realm of offsetting, as stakeholders increasingly demanded genuine sustainability efforts from companies. Despite this advancement, uncertainty persists around what constitutes true sustainability, leading to challenges for companies in navigating their climate strategies.
What is greenwashing?
Greenwashing refers to making vague, misleading, or unsubstantiated claims regarding environmental progress. Some forms are more obvious than others and can occur in a number of ways such as:
- Claiming environmental progress without concrete action plans
- Being purposefully vague or using generic labels such as “green” or “eco friendly”
- Emphasising a single environmental impact while ignoring other harmful environmental impacts
- Implying that a minor improvement has a major impact on environmental performance
Avoiding greenwashing is one of the greatest perceived barriers to companies looking to meaningfully engage in a climate strategy. This threat often leads to hesitation or even "green-hushing" – the suppression of sustainability efforts due to fear of being accused of greenwashing. This in turn hampers the progress that sustainable leadership can achieve.
However, increased scrutiny of environmental claims is ultimately beneficial. Stricter standards for such claims can encourage wider adoption of environmentally responsible behaviours. It's clear that unsubstantiated claims of positive impact not only hinder climate mitigation efforts but also lead to overestimation. Furthermore, enhanced transparency and the delivery of high-quality action, data, and communication are essential pillars for a more sustainable future.
What does greenwashing have to do with offsetting?
Past offsetting practices allowed too many companies to make large claims to be made on the backs of less credible investments, leading to a loss of trust, major reputation damage, and sometimes even million-dollar lawsuits. These examples, highlighted in Bloomberg and The Guardian, primarily involved avoidance-based offsetting, where companies claimed carbon neutrality despite minimal to no actual environmental impact from the projects. This lack of return is not only detrimental to our common climate goals, but also damages trust in carbon markets, underscoring the importance of transparency and trust in the future of carbon removal markets.
Regulatory bodies continue to work to boost the credibility of environmental claims by combating greenwashing, particularly when it comes to offsetting.
There has been an increase in anti-greenwashing regulatory changes across Europe, such as the EU Green Claims Directive, the Corporate Sustainability Reporting Directive (CSRD), and the UK’s reflective Green Claims Code. The US Federal Trade Commission and Security and Exchange Council has also adopted environmental reporting and claims directives that mention carbon removal. These are a clear indication of the direction the international climate claims landscape is heading.
Rather than viewing these directives as a mere disclosure and reporting activity, they have the potential to showcase a company’s commitment to climate transition planning, thereby incentivising action in deep decarbonisation and investment in carbon removal.
Challenge into opportunity: Green Claims Directive
The EU has made significant progress towards eradicating greenwashing. Most recently, by passing an act to ban misleading advertising practices and require verification and substantiation of environmental claims. Regulations like these can be invaluable assets, providing a clear blueprint and methodology for how to best communicate environmental claims.
The Green Claims directive provides helpful guardrails around making green claims based on offsetting. This is an important move towards ensuring the reliable use of offsets, for two key reasons:
- Claims like carbon neutral, climate neutral, or climate positive lack consistent definitions and methodologies, bringing their validity and accuracy into question
- Ambitious emission reductions alongside removals are the only way to reach a true net zero future

Best practices to avoid greenwashing in your climate strategy
While the regulatory landscape continues to develop, recognised supra-national bodies offer advice on best practices for sustainability communication. These include target-setting bodies, accounting standards, and even climate achievement certifications or ratings.
The bottom line: companies are not alone in navigating how to make a legitimate green claim. By aligning with best practice standards like the Oxford Offsetting Principles or Science Based Targets Initiative, companies can stay ahead of the regulatory curve and share their climate strategies with clarity and transparency. These standards also form the basis of strategy at Klimate.
Moreover, to avoid greenwashing, companies should shift focus from grand claims to providing clear and transparent information about their activities. It's crucial to honestly communicate both the positive and negative climate impacts of investments, as well as acknowledge the road ahead towards taking full environmental responsibility.
Wondering where to start? Not all companies are yet affected by one of the major regulatory directives, working with a target-setting organisation, or have a clearly defined strategy.
- Create a claims framework with specific goals and KPIs, and set clear dos and don’ts.
- Externally verify claims: not sure what something means, or what best practice calls for? Ask an expert and have your claims audited.
- If all else fails, prioritise clarity and transparency.
Greenwashing to green progress
Avoiding greenwashing is crucial for maintaining brand trust and reputation. Being recognised as a leader in climate action will benefit your relationships with stakeholders, including employees, consumers, and investors, over the long term.
This relies on taking quality action and communicating with transparency—essential elements to transform this challenge into an opportunity for climate leadership. Ultimately, the recent increase in scrutiny—and corresponding opportunity to build brand trust—will enable more progress towards our common climate goals to secure a more sustainable future.
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