What goes up must come down.

Brand Strategy, Business Strategy, and Sustainability Strategy 

As a strategic brand agency, Kontrapunkt encourages their clients to consider purpose and look ahead to what the next ten, twenty, or thirty years may have in store. This forward-thinking approach–coupled with a belief that good design and communication can influence positive change across individuals, organisations, industries, and societies–reorganises the hierarchy between brand, business, and sustainability strategy. This approach highlights the need for sustainability to not only be present but at the forefront of considerations, ensuring that purpose-driven branding aligns with long-term, sustainable business success. Aligning with these sustainability ideals, beyond just advising it, became a top priority. 

With responsible business practices top of mind, Kontrapunkt began to look for external expertise or frameworks on how to do so. They found the right fit with B Corp, whose focus on environment, people, and governance led them to address their emissions impact. Continuously developing these elements now holds an important place in their own strategy.

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We want to inspire our clients the best we can with the skills and capabilities we have as a creative agency. And to inspire our clients, we want to walk the talk ourselves. A big part of our sustainability strategy is to lead by example and show that change is necessary but also possible. And that it’s the sum of a lot of small actions over time.

–Johan Lawaetz, CEO of Kontrapunkt

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Climate Efforts Across the Group

Storebrand Group’s climate goals are centred around achieving net zero by 2050, promoting responsible investments, and supporting the transition to a low-carbon economy.

In 2019, Storebrand was one of the founding members of the United Nations-convened Net-Zero Asset Owner Alliance, committing to transition their investment portfolios consistent to net-zero emissions in 2050. As a large investor, Storebrand’s main source of emissions is indirect emissions from investments. But, in their day-to-day operations, the emissions primarily come from business travel.

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Mammut’s Journey with Carbon Removal

Mammut has adopted sustainability initiatives that include a science-based reduction target, with focus on scope 3 emissions, the three main pillars are lower-impact materials, renewable energy along the supply chain and circularity, and removing what they cannot reduce. The company has a history of working with sustainability, from social sustainability with the aim of implementing a more ethical supply chain that started several decades ago to enhanced chemical management and animal welfare. Today, the priority is tackling the climate crisis and achieving company–and global–carbon net zero by 2050 latest.

This is where their motto “Do our best, remove the rest” comes into play. By implementing ambitious reductions along their own value chain and engaging with carbon removal partners, Mammut is striving to do just that.

We realised that tackling atmospheric excess through removals was a must-do and goes beyond traditional, avoidance-based carbon offset credits. Through our partnership, we were able to dive deep into understanding and strategy. This meant investing in impactful removals and exploring different partners and methods. Our goal isn't just to talk the talk but to recognise the need to aim for a future of net zero emissions. This awareness drives us to shift funds towards both reducing and removing emissions.

Tobias Steinegger
Head of Corporate Responsibility at Mammut

Carbon removal is just one element of the company’s holistic approach

It is important to Hotelplan UK that its carbon removal investment is more than a one- dimensional transaction; so Klimate has helped the business compile a portfolio that delivers co-benefits across pillars including climate, biodiversity and community.

Hotelplan UK has made climate action a responsibility shared by its entire team, from the board which aligns strategy, through to sustainability champions who act as stewards for executing change within every department. This requires team members having a base understanding of mitigation through carbon removal, something else provided by our partnership.

“Our climate action plan begins with us as an organisation measuring our emissions and setting pathways and targets for carbon reduction, because it’s our responsibility to be as light-footed as possible. Then, we have the mitigation stage focused on removal and restoration, which is where Klimate comes in. We need that trust - in the projects you are sourcing, the due diligence you go through - and rely on Klimate to then educate us. We get these insights into projects we’d never have heard about, stories we’d never have been able to uncover. That’s all critical.”

‍Prue Stone, Director of Sustainability at Hotelplan UK

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A collaboration based on trust and transparency

‍Hotelplan UK and Klimate were introduced by a mutual partner, an excellent jumping off-point for a relationship built on trust. Together, we worked to build the right strategy, staying true to their ambition and ability. Hotelplan UK gathers finance for climate mitigation in line with its goals to invest alongside making internal reduction efforts. Each small contribution from its customers can help build big waves through strategic investment in carbon removal projects.