Do agencies have agency? - How Wieden + Kennedy crafted their ideal agency carbon removal strategy
Watch back an insightful webinar with Wieden + Kennedy where we discuss how agencies can tackle their emissions beyond just reducing and how they crafted their ideal agency carbon removal strategy.
Watch a teaser below and leave your details at the bottom to receive a link for the full webinar.
Hosted by
Kathryn has a MSc in Climate Change from the University of Copenhagen specialising in climate policy and sustainability. She has experience in science communications and impact reporting, placing her expertise in between climate change and communications. A self-proclaimed geopolitics nerd, Kathryn uses this knowledge to track and brief our community on news and updates in and around the carbon removal space.
Yasmine is a sustainability-focused professional with a MSc. in Innovation and Sustainable Development. She specialises in developing carbon removal strategies and forging partnerships to enable a low carbon economy.
Luke Purdy is the Director of Sustainability at Wieden+Kennedy. In this first of its kind role, he leads global initiatives across ten offices, enacting foundational strategies that integrate sustainable actions at the heart of Wieden+Kennedy's business, operations, and culture. He led the W+K network to achieve B Corp certification in March of 2023, becoming the first global ad agency network to achieve the distinction.
What you'll learn
All companies must strategise how to manage their carbon emissions, but agencies face particular challenges with stakeholders and clients. In this webinar you'll learn how agencies can tackle their emissions beyond just reducing. Featuring Wieden’s Director of Sustainability, Luke Purdy, and Klimate’s Yasmine Rocco, we will discuss:
- their removal strategy,
- management of Scope 3 production emissions,
- plus where removals stand in the advertising industry overall.
Learn how B Corp Wieden + Kennedy first initiated and continue to develop their investment over time, and create solutions for their unique challenges together with the advice of Klimate.
Sustainability professionals, B2B companies, and more can gain key insights on how to strategise and take accountability for Scope 1, 2, and 3 emissions, boosting brand trust and meeting stakeholder expectations with a carbon removal strategy.